Enhancing Customer Awareness and Streamlining Service Efficiency with UVeye’s BDC Booster
8x+
Return on Investment from BDC Booster
~$22,000+
Generated by 76 tire sales within the first 2 weeks of a tire campaign
The Partnership
Nimnicht Buick GMC & Chevrolet partnered with UVeye and integrated BDC Booster to increase customer awareness around marginal or expired tires and create a safety net for crucial customer educational opportunities and sales. By using UVeye’s advanced vehicle scans and the BDC Booster outreach system, they turned passive service visits into profitable, safety-driven conversations.
The Challenge
Nimnicht stores were experiencing low tire sales due to limited customer awareness rooted in high volume and limited time for advisors. Many of their customers didn’t realize they could purchase tires at the store, or even that tires expire. On top of that, vehicle inspection scans were underutilized, with service advisors not regularly reviewing results with customers. This breakdown in communication led to missed opportunities for both customer education and sales.
Process Improvements
To solve this, a dealership-wide process was introduced to ensure every customer received and reviewed their UVeye scan with an advisor. The in-house BDC team was activated to follow up with all service customers to reinforce scan results and educate on tire safety. Additionally, campaigns with direct and simple messaging like: “You were in the yellow last visit—your tires may now be completely worn out,” were implemented to sustain the momentum and improve customer engagement and sales.
Key Results
- 76 tires sold within the first two weeks—that's 76 missed tire opportunities recovered with BDC Booster.
- Approximately $22,800 in gross sales generated from selling 76 tires at an average of $300 each within the first 2 weeks of the campaign
- Tire campaign alone delivered an 8X+ return on investment.
In Conclusion
Nimnicht successfully implemented BDC Booster as a valuable safety net, ensuring every customer receives the high-quality service they expect from a trusted dealer. By combining UVeye scans with targeted follow-up and better advisor engagement, the dealership turned a low-engagement challenge into a high-conversion opportunity. The campaigns not only drove immediate sales but also raised long-term awareness around tire safety and the dealership’s services. This proactive approach, centered on customer safety and supported by special promotions, was very well received.
What Is BDC Booster?
This AI-powered platform delivers robust sales intelligence and customer engagement capabilities, raising the bar for personalized service. Through sophisticated lead segmentation, BDC Booster enables dealerships to identify and cultivate high-value customer relationships, fueling a clear increase in business opportunities. Learn more about BDC Booster.
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