Dealership Background

Mike Marooney Chevrolet South, located in Colorado Springs, has built its reputation on culture, veteran leadership, and community trust. With five nearby military bases, the dealership serves a highly mobile customer base while focusing on long-term retention.

Dan Alla, General Manager, sums it up:

“What makes our dealership so special is the culture we have with one another. We have a lot of tenured employees, veterans on staff, and a tremendous sense of unity. That’s what drives repeat business and prevents defections.”

The Challenge

This Colorado Springs dealership struggled with slow service check-ins, missed damage claims, and imprecise trade-in appraisals, costing time and money. Harsh weather and high-altitude driving added to tire and alignment wear, creating the need for transparency and consistency.

Impact of UVeye

Operations Transformation

Check-in time: Tablet inspections 7–8 min → UVeye ~4 min (~2x faster)

Policy/damage claims: $1,200/month saved in policy claims

New vehicle delivery QC: 3–4 unnoticed dings/month → 0

Sales & Trade-In Accuracy

Appraisal efficiency: Faster, more accurate trade-ins

Trade Wins: 45% trade win ratio on every 50 new units sold on average per month

Reconditioning accuracy: Instantly identifies hail damage as well as structural damage, tire cross-wear, leaks, and misalignments

Cost savings: $1,000–$1,200 per vehicle; up to $4,000 in major finds

Customer transparency: Hard-copy PDFs and images justify trade valuations

Why It Matters in Colorado Springs

At 6,000+ feet, Colorado Springs drivers face extreme temperature swings, gravel roads, and heavy stop-and-go traffic, all of which accelerate tire wear and alignment issues. State traction laws require minimum tread depth, and UVeye gives customers clear proof for compliance and safety. With a large military population frequently relocating, the technology also strengthens retention by driving referrals and repeat visits.

Conclusion

Mike Maroone Chevrolet South demonstrates how UVeye bridges culture, community, and technology to deliver measurable business gains such as: operational efficiency, sales lift, and customer loyalty. 

This dealership shows how cutting-edge inspection technology, when paired with a people-first culture, creates both profitability and trust.